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2022-05-20

Subject Line這樣寫才不會被誤當垃圾郵件,Email起標題3大原則!(附8大範例)

(Credit:https://stock.adobe.com

 

  E-mail的標題(Subject Line)是非常重要的一個部分,如果標題內容空泛(vague)、不吸引,或看起來像垃圾郵件(junk mail),命運就是直接進入「垃圾桶」。

 

  你有沒有曾經因為想不出標題,而讓E-mail的Subject Line空白呢?你有沒有曾經懶得改Subject Line,而一直沿用同一封信的標題繼續和對方聯繫,就算討論的議題已經和原主旨毫無關聯了呢?記住記住記住!Subject Line是整篇Email的靈魂,如果沒辦法吸引對方開信閱讀,內容做得再精美都是枉然。

 

  這個星期,筆者會為大家分享E-mail標題的「三大原則」及「八大範例」。大家記得bookmark定呢篇article以備不時之需呀!

 

Part I — Email標題三大原則:

 

第一原則:Keep it short

 

(Credit:https://stock.adobe.com

 

  收件箱一般能顯示E-mail標題的60個字符左右,而手機版則只能顯示25到30個字符。因此,E-mail的標題切忌過長,3-5個英文單詞為理想,最多7-9個字。

 

Examples:

  ●    Two questions about your proposal

  ●    Welcome to C&Y Collection Limited

  ●    E-invoice for your order #123456789

 

第二原則:Place the most important words at the beginning

 

(Credit:https://stock.adobe.com

 

  由於你不知道對方的電腦或手機可以顯示subject line中的多少個字,因此,記得把最重要的信息放在最開頭。 否則,重點很有可能被對方忽略了。

 

●    Meeting Rescheduled for Friday

●    Reminder on Vaccine Pass for Campus Access

●    Fire Drill Rescheduled for May 20th, 2022

●    Great Prizes for Top Ten Winners

●    Answers on New Products

●    Latest Designers for Kids

 

第三原則:Keep it focused & specific

 

(Credit:https://stock.adobe.com

 

  專家說,Email標題必須能準確地傳達郵件的內容,以便收件人在毋須打開電郵的情況下快速知道電郵的重要性。

 

  ●    Submit your Final Report by 5pm

  ●    Indicate your preference now

  ●    Clean up your desks today

  ●    Submission of reflection report

  ●    Important Updates About COVID-19 Planning and Actions

 

  (Bad example:“Do you have a second?”是一個內容模糊的Email標題,因為對方必須打開郵件才能弄清楚你想要表達甚麼。)

 

如果是工作申請(Job application),標題需列明你的姓名和職位。

 

  ●    Administrative Assistant Job — Your Name

  ●    Communications Director Position — Your Name

  ●    Job Posting #1212: Sales Manager— Your Name

 

Part II—常見的Email標題範例:

 

(Credit:https://stock.adobe.com

 

Subject Line範例(一)

*Welcome to [company] — [next step(s)]

 

Example:

*Welcome to ZYQMart — Here’s how to place your first order

 

Subject Line範例(二)

*Action Required: [Task]

 

Example:

*Action Required: Confirm Your Email Address

 

Subject Line範例(三)

*Reply by [Date]:Cast your vote for XXX

 

Example:

*Reply by Monday:Cast your vote for the 80th Academy Awards

 

Subject Line範例(四)

*Flash Sale:[Name of Product] [Discount]

 

Example:

*Flash Sale: iPup 35% off

 

(Credit:https://stock.adobe.com

 

Subject Line範例(五)

*Last call:[Name Of Product] closes in [#] hours

 

Example:

*Last call: FoodPenguin VIP Account closes in 5 hours

 

Subject Line範例(六)

*One more thing about [topic]

 

Example:

*One more thing about our 2020 Marketing Plan

*One more thing about the Opening Ceremony

 

Subject Line範例(七)

*Welcome to [Brand/Company] - [Action encouraged]

 

Example:

*Welcome to F&Z Nail Tech - Try our 3D waterslide nail decals now!

 

Subject Line範例(八)

*Try Out [Product] for Yourself

 

Example:

*Try Out Rosewater Face Spray for Yourself

 

 《經濟通》所刊的署名及/或不署名文章,相關內容屬作者個人意見,並不代表《經濟通》立場,《經濟通》所扮演的角色是提供一個自由言論平台。

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