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Cogobuy Group

Cogobuy Group is a leading e-commerce company dedicated to serving the electronics manufacturing industry in China. It operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013, according to Analysys International. Through its e-commerce platform, including a direct sales platform, an online marketplace and a dedicated team of technical consultants and professional sales representatives, it provides customers with comprehensive online and offline services across pre-sale, sale and post-sale stages. In 2013, the Group fulfilled orders with a GMV of approximately RMB3.9 billion.

Cogobuy Group started its sales of IC and other electronic components in 2000. Prior to June 2011, its business primarily consisted of offline distribution of IC and other electronic components. Since mid-2011, it started operating direct sales platform. In July 2013, it started operating online marketplace business through its e-commerce platform.

Cogobuy Group generates revenue from the sales of IC and other electronic components either through its direct sales platform or marketplace platform. It sells products primarily through direct sales platform, which has accounted for substantially all of the Group’s revenues since the inception of the Group. It also generates revenues by charging commission fees to third-party merchants who sells products and services through marketplace platform.

The Group's customers are mainly electronics manufacturers based in China. It caters to the needs of electronics manufacturers of all scales, including both SME customers and blue-chip customers, in which SME has a significant demand for its services. Its customer base is a diversified group of electronics manufacturers engaged in various segments. It had a strong network of approximately 500 suppliers, including some of the top suppliers in key product categories, such as Freescale for automotive components, Broadcom and SanDisk for smart mobile device components and Xilinx for field-programmable gate arrays.

MarketHong Kong (Main Board)
Business NatureSemiconductors
Board Lot1,000
Registrar & Transfer OfficeComputershare Hong Kong Investor Services
No. of Offer Shares344m shares
No. of International Placing Shares309m shares
No. of HK Offer Shares34.38m shares
Offer Price$3.20 - $4.80
Nominal ValueUS$ 0.0000001 each
Stock Code400
Sole SponsorUBS Securities Hong Kong
Joint Global CoordinatorsUBS AG, Jefferies Hong Kong
Joint Bookrunners and Joint Lead ManagersUBS AG, Jefferies Hong Kong, CCB International Capital, China Securities (International) Corporate Finance
Application PeriodJul 8 (Tue) - Noon, Jul 11 (Fri)
Price Determination DateOn or Before 5pm, Jul 11 (Fri)
Result Announcement DateOn or Before Jul 17 (Thu)
Dispatch of Shares and Refund ChequesOn or Before Jul 17 (Thu)
Dealings in Shares commence onJul 18, 2014. (Fri)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
ExecutiveKANG Jingwei (Chairman), WU Lun Cheung Allen
Independent Non-ExecutiveZHONG Xiaolin Forrest, YE Xin, YAN Andrew
Director KANG Jingwei 51.08%
YAO Yi21.83%
(Year ended Dec 31)
2014 *20132012
Gross Profit102,440202,08653,618
Pre-Taxed Profit33,240102,44838,199
Attributable Profit for the period24,77782,09929,619
EPS - Basic (RMB)
* For the three months ended March 31, 2013.
Offer Price$3.20 - $4.80
Capitalization$4,397m - $6,156m
Unaudited pro forma adj NAV / share$0.91 - $1.21
Assuming the offer price being at the mid-point of $3.84, the net proceeds raised would be HK$1,253.8m, of which:
* $438.8m (35%) for expanding marketing and promotion activities;
* $376.1m (30%) for expanding and enhancing of e-commerce platform, investing in technology infrastructure, as well as for conducting other research and development activities;
* $313.5m (25%) for funding potential acquisition of, or investment in, technologies and complementary online business, partnerships and licensing opportunities;
* the balance of $125.4m (10%) as additional working capital.
No related information.
Code Name Nominal Change %Change
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
  Quote data is at least 15-min delayed,last updated: 20/05/2019 18:00
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