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02420 子不語
Listing Date2022/11/11
Listing Price7.860
  • 3.600 -0.200 (-5.263%)    Sink Below Listing Price
  • 15-min delayed, last update: 30/03/2023 17:59
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Zibuyu Group is one of the largest cross-border e-commerce companies in China focusing on the sale of apparel and footwear products through third-party e-commerce platforms. According to Frost & Sullivan, it ranked third amongst all platform-based sellers in China’s cross-border e-commerce export B2C apparel and footwear market in terms of GMV in 2021, holding a market share of 0.4% in the RMB596.5 billion market. In addition, it ranked first in terms of GMV generated through North America amongst all platform-based sellers in China’s cross-border e-commerce export B2C apparel and footwear market in 2021, holding a market share of 0.7% in the RMB303.0 billion market.


Since its inception in 2011, the Group have been primarily focusing on the sale of a wide range of self-designed apparel, footwear and other products worldwide. Its products are sold through major third-party e-commerce platforms and its self-operated online stores to customers located in over 80% of the countries and regions globally, including among others, the United States, Germany and France, of which the United States is its major markets. It primarily target female customers aging from 18 to 45 years.


The Group sales channels consisted of Amazon, Wish, other third-party e-commerce platforms such as eBay and AliExpress, and its self-operated online stores.

MarketHong Kong (Main Board)
Business NatureTextiles & Clothing & Accessories
Major Business AreaUSA
Board Lot500
No. of Offer Shares29.25M shares
No. of International Offer Shares26.33M shares
No. of HK Offer Shares2.93M shares
Offer Price$7.86 - $9.42
Stock Code2420
Sponsor(s)Huatai Financial Holdings (Hong Kong) Limited, ABCI Capital Limited
Underwriter(s)Huatai Financial Holdings (Hong Kong) Limited, ABCI Securities Company Limited, Guotai Junan Securities (Hong Kong) Limited, Shenwan Hongyuan Securities (H.K.) Limited, BOCOM International Securities Limited, Futu Securities International (Hong Kong) Limited, Victory Securities Company Limited
Application PeriodOct 31 (Mon) - noon, Nov 04 (Fri)
Price Determination DateNov 04 (Fri)
Result Announcement DateOn or before Nov 10 (Thu)
Result Announcement DateOn or before Nov 10 (Thu)
Dealings in Shares commence onNov 11, 2022. (Fri)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$7.86 - $9.42
Capitalization3.93B - 4.71B
NAV / share ($)$1.58 - $1.67 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 8.64, the net proceeds raised would be HKD 219.40M, of which
37.5% : Enhance sales and branding capabilities
28.6% : Enhance supply chain management system
23.3% : Establish large-scale independent selfoperated online stores
5.3% : Enhance product research and development capabilities
5.3% : Enhance IT system
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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