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02422 潤歌互動
Listing Date2022/10/17
Listing Price0.640
  • 0.600 +0.010 (+1.695%)    Sink Below Listing Price
  • 15-min delayed, last update: 30/03/2023 17:59
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Rego Interactive is a marketing service provider based in the PRC. Since it commenced businesses in 2005, provide marketing services that are tailored to their corporate needs. It operated two main business segments, namely:

(1)marketing and promotion services, which assist enterprise advertisers in acquiring and/or reactivating users through different services including (i) traditional marketing and promotion services; (ii) advertisement placement services; and (iii) advertisement distribution services; and virtual goods sourcing and delivery services, where it source virtual goods such as, top-up coupons of telecommunication services, digital vouchers and gift cards for enterprises and deliver the virtual goods to them;

(2)IT solutions services for further business collaborations where it provided mobile game and software development and maintenance services; and solutions on lottery-related software systems and equipment.

During the period comprising FY2019, FY2020, FY2021 and 4 months of 2022, its business had been substantially connected with the mobile game industry.

MarketHong Kong (Main Board)
Business NatureMedia
Major Business AreaChina
Board Lot4000
No. of Offer Shares250.00M shares
No. of International Offer Shares225.00M shares
No. of HK Offer Shares25.00M shares
Offer Price$0.64 - $0.80
Stock Code2422
Sponsor(s)CMBC International Capital Limited
Underwriter(s)CMBC Securities Company Limited, China Galaxy International Securities (Hong Kong) Co., Limited, Alpha International Securities (HONG KONG) Limited, Zheshang International Financial Holdings Co., Limited, Blackwell Global Securities Limited, ABCI Capital Limited, ABCI Securities Company Limited, BOCOM International Securities Limited, CCB International Capital Limited, China Everbright Securities (HK) Limited, Guotai Junan Securities (Hong Kong) Limited, Zhongtai International Securities Limited, SBI China Capital Financial Services Limited, Shenwan Hongyuan Securities (H.K.) Limited, China Industrial Securities International Capital Limited, Livermore Holdings Limited, West Bull Securities Limited
Application PeriodSep 30 (Fri) - noon, Oct 07 (Fri)
Price Determination DateOct 07 (Fri)
Result Announcement DateOn or before Oct 14 (Fri)
Result Announcement DateOn or before Oct 14 (Fri)
Dealings in Shares commence onOct 17, 2022. (Mon)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$0.64 - $0.80
Capitalization640.00M - 800.00M
NAV / share ($)$0.24 - $0.28 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 0.72, the net proceeds raised would be HKD 119.30M, of which
42.2% : Developing and expanding online marketing channels and resources for marketing and promotion services
26.7% : Further developing and expanding supplier base and types of virtual goods on offer
14.9% : Acquiring companies in marketing and related industries
6.3% : Developing and operating SaaS enterprise marketing service platform
9.9% : Working capital
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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