[ET Net News Agency, 18 January 2018] Nomura lifted its target price for Tencent
Holdings (00700) to HK$536 from HK$458, and maintained its "buy" rating.
The research house said Tencent recently disclosed some latest data for its mini
programs. There are 580k mini programs on WeChat from 1mn app developers representing both
corporates and individuals. The number of daily active users (DAUs) of mini programs has
reached 170mn to date. These are quite solid results considering the mini programs service
has run just for one year.
While there is no monetisation at all in the current stage, Nomura believes ads service
will be the biggest potential revenue source for mini programs. (KL)