[ET Net News Agency, 16 January 2018] Macquarie Research expects Lenovo's (00992)
customer-oriented business model to enhance its branding, operating efficiency, and drive
up revenues. It maintained its "outperform" rating on the stock, with a target price of
HK$5.2.
The research house said Lenovo is integrating its online and offline (O2O) resources and
plans to upgrade 120 existing offline stores and open 30 new smart stores this year. These
150 smart stores will connect the online and offline visitor flow, providing four value
adds to custormers: show, sales, services and social network. Products in smart stores
will also be decided by Big Data, selecting the most popular products to drive revenue
stream.
Management targets to open the first new smart store in Beijing before the Chinese New
Year. Macquarie is positive on the new smart stores. (KL)