[ET Net News Agency, 1 March 2021] Jefferies Research lifted its target price for
Weimob Inc (02013) to HK$28 from HK$19 and maintained its "buy" rating.
The research house expects Weimob's mini-program offerings to continue their resilient
growth backed by comprehensive offerings, with a focus on e-commerce while smart retail
and catering undergo rapid momentum with a growing revenue contribution.
For targeted advertising, Jefferies views Weimob's competitive edge to be its scale and
solutions for diversified ad categories with Tencent as a major partner, and with fast
growth in ad revenue from other short video platforms. (KL)