BAIOO Family Interactive (02100) said its quarterly active accounts (QAAs) for the third quarter of 2016 were about 55.7 million, down 2.8% from 57.3 million in the same period of 2015.
Quarterly paying accounts (QPAs) were 2.1 million, down 12.5% from 2.4 million for the same period in 2015. Average revenue per quarterly paying accounts (ARQPA) was Rmb38.9, up 2.6% from Rmb37.9 for the same period in 2015.
The Group's QAAs and QPAs ticked down because children have increasing options for entertainment on mobile devices and a shift away from heavy monetization reduced total user account numbers and QPAs, respectively. Despite this, ARQPA has increased on a year-on-year basis for all three quarters of 2016.
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