JNBY Design (03306) said the Group has launched "SAMO", a new menswear designer apparel brand in China in pursuit of the Group's branding strategy and horizontal expansion of business through diversification of its brand portfolio.
Embracing "Simplified, but better" as its brand philosophy, SAMO's targeted customers are consummate professionals. Presenting a design concept of "Elegant, Simplified, Charming and Versatile", SAMO offers modern men with vibrant and classic fashion wears and accessories which fulfill their needs on various occasions.
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