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06683 巨星傳奇
Listing Date2023/07/13
Listing Price4.250
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Star Plus Legend Holdings business operations consist of two segments, namely new retail segment and IP creation and operation segment.


The Group develops and introduces suitable products to the market; establish sales channels, including extensive distributorship network and e-commerce channels; cooperate with celebrities for IP content creation; and utilize celebrity IPs and associate IP contents for the marketing and promotion of its products, along with other sales and marketing strategies and activities.


In respect of new retail business, the Group focuses on development and sale of low-carb health management products, as well as skincare products. A majority of revenue for new retail business derived from sales of MODONG coffee. It launched multiple product sub-brands in the skincare market, including Dr.mg and Chaxiaojie.


It primarily distributes products through a network of distributors and sub-distributors; and other e-commerce channels such as online stores operated on social media platforms. It conducts E-commerce Livestreaming through Douyin account from time to time to promote the sale of products. Its customers mainly consist of distributors, content producers, IP licensing partners and online platform operators.

MarketHong Kong (Main Board)
Business NatureFood & Beverages
Major Business AreaChina
Board Lot500
No. of Offer Shares126.64M shares
No. of International Offer Shares113.98M shares
No. of HK Offer Shares12.66M shares
Offer Price$4.25
Stock Code6683
Sponsor(s)CMBC International Capital Limited
Underwriter(s)CMBC Securities Company Limited, Bradbury Securities Limited, SPDB International Capital Limited, First Shanghai Securities Limited, ABCI Securities Company Limited, Guotai Junan Securities (Hong Kong) Limited, BOCOM International Securities Limited, China Industrial Securities International Capital Limited, Valuable Capital Limited, Eddid Securities and Futures Limited, South China Securities Limited, Zhongtai International Securities Limited, China Everbright Securities (HK) Limited, Huafu International Securities Limited, Essence International Securities (Hong Kong) Limited, CCB International Capital Limited, Zheshang International Financial Holdings Co., Limited, Quam Securities Limited, Winbull Securities International (HK) Limited, uSmart Securities Limited, Futu Securities International (Hong Kong) Limited, China Demeter Securities Limited, I Win Securities Limited, SBI China Capital Financial Services Limited, Livermore Holdings Limited
Application PeriodJun 30 (Fri) - noon, Jul 05 (Wed)
Price Determination Date--
Result Announcement DateOn or before Jul 12 (Wed)
Result Announcement DateOn or before Jul 12 (Wed)
Result Announcement DateOn or before Jul 12 (Wed)
Dealings in Shares commence onJul 13, 2023. (Thu)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$4.25
NAV / share ($)$0.93 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 4.25, the net proceeds raised would be HKD 245.20M, of which
23.8% : Diversification of product portfolio
30.6% : Increase brand exposure and product sales through MCN
27.8% : Creation of unique celebrity IPs and associated IP contents, including media contents and large-scale concerts
12.3% : Upgrading IT infrastructure and increase investment in IT development
5.5% : Working capital
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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