【必讀教學】 Email標題看出你是否專業!3大原則教你寫出吸睛Subject Line
上星期跟大家分享6大Email禮儀規則時提到,Email的標題(Subject Line)是非常重要的一個部分,如果標題內容空泛(vague)、不吸引、或看起來像垃圾郵件(junk mail),命運就是直接進入「垃圾桶」。
你有沒有曾經因為想不出標題,而讓Email的Subject Line空白呢?你有沒有曾經懶得改Subject Line,而一直沿用同一封信的標題繼續和對方聯繫,就算討論的議題已經和原主旨毫無關聯了呢?記住記住記住!Subject Line是整篇Email的靈魂,如果沒辦法吸引對方開信閱讀,內容做得再精美都是枉然。
這個星期,筆者會為大家分享Email標題的「三大原則」及「八大範例」。大家記得bookmark定呢篇article以備不時之需呀!
Part I — Email標題三大原則:
第一點:Keep it short
收件箱一般能顯示Email標題的60個字符左右,而手機版則只能顯示25到30個字符。 因此,Email的標題切忌過長,3-5個英文單詞為理想,最多7-8個字。
Examples:
• Two Questions about your Proposal
• Welcome to LouisHK
• Your order of Rose Oil
第二點:Place the most important words at the beginning
由於你不知道對方的電腦或手機可以顯示subject line中的多少個字,因此,記得把最重要的信息放在最開頭。 否則,重點很有可能被對方忽略了。
● Meeting Rescheduled for Friday
● Fire Drill Rescheduled for Thursday
● Great Prizes for Top Ten Winners
● Answers on New Products
● Latest Designers for Kids
第三點:Keep it focused & specific
專家說,Email標題必須能準確地傳達郵件的內容,以便收件人在無需打開電郵的情況下快速知道電郵的重要性。
● Clean up your desks today
● Submit your Final Report by 5pm
(Bad example: “Do you have a second?”是一個內容模糊的Email標題,因為對方必須打開郵件才能弄清楚你想要表達什麼。)
如果是工作申請(Job application),標題需列明你的姓名和職位。
● Administrative Assistant Job — Your Name
● Communications Director Position — Your Name
● Job Posting #321: Sales Manager— Your Name
Part II—常見的Email標題範例:
Subject Line範例(一):
*Welcome to [company] — [next step(s)]
Example:
*Welcome to EFGMart — here’s how to place your first order
Subject Line範例(二):
*Action Required: [Task]
Example:
*Action Required: Confirm Your Email Address
Subject Line範例(三):
*Reply by [Date]: Cast your vote for XXX
Example:
*Reply by Friday: Cast your vote for the 80th Academy Awards
Subject Line範例(四):
*Flash Sale: [Name of Product] [Discount]
Example:
*Flash Sale: iPup 40% off
Subject Line範例(五):
*Last call: [Name Of Product] closes in [#] hours
Example:
*Last call: Joop VIP Account closes in 5 hours
Subject Line範例(六):
*One more thing about [topic]
Example:
*One more thing about our 2020 marketing plan
Subject Line範例(七):
*Welcome to [Brand/Company] - [Action encouraged]
Example:
*Welcome to Dr. WONG! Try on some glasses now
Subject Line範例(八):
*Try Out [Product] for Yourself
Example:
*Try Out Rosewater Face Spray for Yourself