Quote | Super Quote
Future News

29/09/2026 11:45

Shein's decline widens to nearly 13%, Jefferies cuts target price citing cost pressures from EU's new parcel policy

    ETN Financial News Agency, 29th - Shein-W (00625) is currently down 12.6%, trading at HK$30.82, with approximately 2.46 million shares traded, involving a turnover of HK$78.22 million, reaching a daily high of HK$35.32 and a low of HK$30.36.

    Jefferies' research report indicates that Shein's revenue for the first half of 2026 is in line with expectations, but the regional mix has deteriorated, with margin pressure remaining a key concern. Second-quarter non-GAAP operating profit and net profit declined 64% and 67% year-on-year respectively, cash flow weakened, and the adverse EU parcel policy has not yet taken effect during the period.

    The report notes that fulfillment costs in the second quarter were higher than the firm's expectations, and this situation emerged even before the EU parcel policy changes in July. Therefore, the second half of the year will face both a higher cost base and additional policy impacts. Additionally, while a recovery in the U.S. market was previously expected, U.S. revenue declined by 6% in the second quarter instead, weakening the recovery thesis for the second half of the year.

    Meanwhile, the firm's data shows that monthly active users (MAU) across five EU countries deteriorated from a year-on-year decline of 9.3% in the second quarter to a decline of 29.2% in July-August; download volume declines also widened from 31.3% to 46%. Other regions are also slowing down. The MAU proxy indicator across the firm's coverage markets slowed from around 15% growth in the first half of the year to 5.1% in July-August, though this data excludes Latin America, which is the company's primary growth engine.

    The firm's latest forecast for non-GAAP net profit in fiscal years 2026 and 2027 is $1.155 billion and $1.432 billion respectively, over 20% below market expectations, and anticipates market forecasts for fiscal 2026 to be revised downward by 15% to 20%, and fiscal 2027 forecasts to be cut by 10% to 15%. The firm has lowered its target price from HK$26 to HK$23, maintaining a "Underperform" rating.

    Currently, the Hang Seng Index stands at 24,514, down 127 points or 0.5%, with turnover on the main board nearing HK$86 billion. The Hang Seng China Enterprises Index is at 8,178, down 38 points or 0.5%. The Hang Seng Tech Index is at 4,249, down 46 points or 1.1%. (vs)
A Member of HKET Holdings
Customer Service Hotline:(852) 2880 7004     Customer Service Email:cs@etnet.com.hk
Copyright 2026 ET Net Limited. http://www.etnet.com.hk ET Net Limited, HKEx Information Services Limited, its Holding Companies and/or any Subsidiaries of such holding companies, and Third Party Information Providers endeavour to ensure the availability, completeness, timeliness, accuracy and reliability of the information provided but do not guarantee its availability, completeness, timeliness, accuracy or reliability and accept no liability (whether in tort or contract or otherwise) any loss or damage arising directly or indirectly from any inaccuracies, interruption, incompleteness, delay, omissions, or any decision made or action taken by you or any third party in reliance upon the information provided. The quotes, charts, commentaries and buy/sell ratings on this website should be used as references only with your own discretion. ET Net Limited is not soliciting any subscriber or site visitor to execute any trade. Any trades executed following the commentaries and buy/sell ratings on this website are taken at your own risk for your own account.