[ET Net News Agency, 28 November 2018] Credit Suisse initiated coverage of Prada SpA
(01913) with an "outperform" rating and HK$36 target price.
Following four years of declines, the research house expects a gradual recovery in sales
and a rebound in margins from near historical lows, driving an 18% average EPS growth over
2017-20.
The stock has corrected by 35% since the highs of this May amidst a wider sector/market
sell-off and Credit Suisse believes the current share price offers an attractive entry
point.
Prada Group will report 2018 results in March 2019. Risks include brand fatigue, China
macro, euro weakness and any potential placings by the Prada/Bertelli family, which owns
80% of the company.
Credit Suisse finds the current valuation attractive relative to peers. The stock is
trading at 22x 2019 P/E versus 21x for the luxury sector, but it expects Prada Group to
deliver the second-fastest EPS growth. (KL)