[ET Net News Agency, 11 June 2019] Jefferies Research initiated coverage on Maoyan
Entertainment (01896) with a "buy" rating and a price target of HK$19.
The research house said Maoyan has transformed from an online movie ticketing leader to
a favored partner to content creators, cinemas, advertisers, and consumers in China's
entertainment industry.
Jefferies expects Maoyan to turn profitable from 2019, driven by normalizing ticket
subsidies and subsequent margin expansion alongside its growing upstream role in
optimizing content and maximizing box office.
It forecast a 47% net profit CAGR in 2019-21, underpinned by a 21% revenue CAGR, a 13%
fall in subsidies per ticket, and deeper content monetization along the chain. (KL)