Tsim Sha Tsui K11 MUSEA | 'CHIIKAWA DAYS' Large-scale Exhibition Lands in Tsim Sha Tsui from August 1st, Featuring Hong Kong 'Yum Cha' Series Exclusively Created by Illustrator Nagano

Description

Since its debut in manga form in 2020, CHIIKAWA has quickly gained popularity and become a global phenomenon IP. Creative brand AllRightsReserved (ARR) is collaborating with Spiralcute International, the official licensee of CHIIKAWA, to present the large-scale exhibition 'CHIIKAWA DAYS' from August 1st to 24th, 2025, for a period of three weeks. The exhibition will take place at K11 MUSEA and the waterfront in Tsim Sha Tsui, featuring a gathering of classic characters and offering a fully immersive experience in 'clothing, food, housing, and transportation' for the audience. Several outdoor giant inflatable sculptures will also be displayed, allowing visitors to explore the daily lives of CHIIKAWA and friends. Illustrator Nagano has also created a Hong Kong 'Yum Cha' limited series, featuring CHIIKAWA and friends as adorable classic dim sum dishes such as shrimp dumplings and siu mai.

The 'CHIIKAWA DAYS' large-scale exhibition is grateful to have the support of multiple units and institutions, including the chief sponsor, Manulife Hong Kong; sponsors MTR Corporation and Octopus Cards Limited; supporting institutions Leisure and Cultural Services Department and Hong Kong Tourism Board; and McDonald's as the McCafe supporter. CHIIKAWA and friends will be seen all over Hong Kong through collaborations with various partners, with the Hong Kong Tourism Board bringing the highly localized 'Yum Cha' series to different corners of the city. More details on the collaborations will be announced later.

CHIIKAWA Resonates with Modern Audiences

The popularity of CHIIKAWA stems not only from the cuteness of the characters but also from the relatable stories. The narrative revolves around the daily lives of three friends who support each other through ups and downs. They face challenges and difficulties but remain resilient, providing a sense of comfort and encouragement to the audience. In Hong Kong, a city known for its fast-paced lifestyle and heavy work pressure, the story of CHIIKAWA has become a sanctuary for countless individuals to reconnect with their inner softness. The adorable art style also reflects the challenges of real life, and this contrast is part of its charm.

Three Paid Exhibition Areas Recreate Classic Scenes and Interactive Experiences

The 'CHIIKAWA DAYS' large-scale exhibition will feature over a hundred three-dimensional sculptures, a 9-meter-tall giant inflatable sculpture, and vividly presented classic manga scenes. The exhibition will also incorporate interactive elements, allowing visitors to step into the world of CHIIKAWA. It is divided into three paid exhibition areas, each exploring the themes of 'clothing, food, housing, and transportation':

Indoor Exhibition Hall: 'CHIIKAWA's Adorable Daily Life'
Exhibition Location: K11 MUSEA B1 MUSE EDITION
Content: From 'food', 'housing', and 'transportation' to daily adventures - step into CHIIKAWA's house, take on a quest, and discover the legendary 'Rice Cooker' and the brand new Hong Kong-limited 'Yum Cha' space, full of surprises! The indoor exhibition hall will showcase multiple classic scenes, including an internet cafe, 'Lang' Ramen, a prison, a three-star restaurant, and 'quest highlights'.

Outdoor Exhibition Area: 'Super Giant Food Forest Aerial Garden'
Exhibition Location: K11 MUSEA 6F Sculpture Park
Content: Enter the super giant food forest and feast your eyes on the delicious treats from the world of CHIIKAWA!

Outdoor Party: 'Large-scale Quest! Highlights and Style Collection'
Exhibition Location: K11 MUSEA B1 Promenade
Content: From the 'Style Collection' exhibition area, peek into the ever-changing styles of CHIIKAWA! Giant inflatable sculptures, popular highlights, and character-limited styles come together for the ultimate CHIIKAWA party!

Tickets for the Three-Week Exhibition will be Sold in Phases on KLOOK Starting from July 5th

Tickets will be exclusively sold on the KLOOK platform, with the first phase of tickets going on sale on July 5th (Saturday) at 11:00 am, offering pre-orders for admission from August 1st to 17th only. The second phase of tickets will be available on July 9th at 11:00 am for admission from August 18th to 24th. Visitors are required to purchase tickets for the exhibition areas in advance and make online reservations for specific dates and time slots. Each time slot has a limited capacity, and admission will be on a first-come, first-served basis.

Regular tickets are priced at HK$180, and each ticket holder will receive a random character name badge accessory as a non-sale souvenir upon entering the designated exhibition hall. The exhibition will also offer a 'Special Set' priced at HK$420, which includes an exhibition ticket, a set of nine character name badge accessories, and a glowing 'Quest Stick' with RFID functionality (randomly assigned style). The 'Special Set' is limited in quantity, so early pre-ordering through the KLOOK platform is recommended to avoid disappointment.

Ticketing Details

First Phase Tickets (for admission from August 1st to 17th) on Sale: July 5th, 11:00 am
Second Phase Tickets (for admission from August 18th to 24th) on Sale: July 9th, 11:00 am
Ticketing Website: https://s.klook.com/chiikawadays/

Ticket Category I: Special Set
HK$420
Includes:
● One ticket for the paid exhibition area (ages 12 and above)
● One set of nine 'CHIIKAWA DAYS' character name badge accessories (non-sale souvenirs)
● One glowing 'Quest Stick' with RFID functionality (non-sale souvenir; randomly assigned style)
● One ticket holder shopping experience

*Non-sale souvenirs will be randomly distributed upon exchanging for the admission wristband
*The sleepover party style character name badge accessory is exclusive to the Special Set

Ticket Category II: Regular Ticket
Ages 4-11: HK$150
Ages 12 and above: HK$180
Ages 3 and below: Free
Each child (under 12) must be accompanied by an adult (age 18 and above) with a ticket
Includes:
● One ticket for the paid exhibition area
● One 'CHIIKAWA DAYS' character name badge accessory (non-sale souvenir; randomly assigned style)
● One ticket holder shopping experience

*Non-sale souvenirs will be randomly distributed upon exchanging for the admission wristband
*The sleepover party style character name badge accessory is exclusive to the Special Set
*Randomly distributed among eight styles of 'CHIIKAWA DAYS' character name badge accessories, excluding the sleepover party style

Exhibition Souvenirs Include Exclusive 'Yum Cha' Limited Series, Available for Pre-sale from August 1st

To celebrate the 'CHIIKAWA DAYS' large-scale exhibition, the organizer will release a series of themed souvenirs, available for pre-sale exclusively at the exhibition venue starting August 1st, while supplies last. The exclusive souvenirs include the Hong Kong 'Yum Cha' special series, specially created by CHIIKAWA illustrator Nagano, blending the most representative elements of the Hong Kong dim sum culture with the adorable characters of CHIIKAWA and friends.

The exhibition will feature a ticket holder store and a public store selling exhibition souvenirs. The ticket holder store will be open to ticket holders on August 1st and will offer a priority sale of the 'Yum Cha' series special edition hanging plush toys, available while stocks last. The public store will be open to the public from August 4th, but advance reservations are required. Reservation details will be announced later. As large crowds are expected in both stores, visitors are reminded to purchase tickets or make online reservations in advance and arrive on time, following the specified order.

Additionally, other exquisite souvenirs will also be available for purchase at the exhibition. Detailed introductions will be provided on July 5th. 
 
July 5th Pre-sale Celebration at the Avenue of Stars, Tsim Sha Tsui

The pre-exhibition event for 'CHIIKAWA DAYS' - the Pre-sale Celebration - will be held on July 5th, 2025, at the Avenue of Stars in Tsim Sha Tsui, allowing the public to experience the unique charm of CHIIKAWA. Specially designed standee art installations will recreate classic scenes from the manga, showcasing the four major themes of 'clothing, food, housing, and transportation'. The event will offer free photo opportunities for visitors. Adding to the excitement, CHIIKAWA, Little 8, and Rabbit will make surprise appearances and hold meet-and-greets at 11:30 am and 5:30 pm, providing fans with a chance for up-close interactions. Everyone is welcome to join this joyful pre-exhibition party and immerse themselves in the adorable world of CHIIKAWA!

Date: July 5th
Time: 11:30 am - 6:30 pm
Location: Avenue of Stars, Tsim Sha Tsui
Chiikawa and Friends Meet-and-Greet: 11:30 am and 5:30 pm

Pre-event Souvenir Giveaway - Register for a 'Queue Ticket' Starting June 27th
Free Distribution of CHIIKAWA Party Sets on June 29th and July 5th

To include more citizens in the celebration, the organizer has arranged a free distribution activity on June 29th at four MTR stations and on July 5th at the Avenue of Stars in Tsim Sha Tsui. Limited quantities of party sets featuring the three main characters of CHIIKAWA, Little 8, and Rabbit will be distributed, each set including a paper hat in the style of the respective character and a 'Quest Stick' balloon.

Those interested in obtaining a party set must register for a 'Queue Ticket' through the KLOOK electronic platform starting at 11:00 am on June 26, 2025. Each person is limited to registering for one set only. Successful registrants must arrive during the specified time slot to pick up their party set, which will be distributed randomly while supplies last. Those who fail to pre-register online will not be able to obtain a set at the distribution venue. Additionally, participants must follow the official social media platforms of both AllRightsReserved and Manulife (including Facebook, Instagram, or Xiaohongshu) to be eligible for the CHIIKAWA party set.

Free Distribution of CHIIKAWA Party Sets Details
'Queue Ticket' Registration Opens: June 27th, 11:00 am
Registration Website: https://s.klook.com/chiikawadays/
Free Souvenir Pick-up Dates and Locations:

June 29th - MTR Kowloon, Austin, Tai Koo, and Tseung Kwan O Stations (details in the attachment)

or

July 5th - Avenue of Stars, Tsim Sha Tsui

*Must pre-register and present a valid 'Queue Ticket' for on-site redemption
*Participants must follow the official social media platforms of both AllRightsReserved and Manulife (including Facebook, Instagram, or Xiaohongshu)

Notes:
Please refer to the KLOOK event webpage for the terms and conditions of this activity and related notices.

'CHIIKAWA DAYS' Large-scale Exhibition Details
Dates: August 1st (Friday) to 24th (Sunday), 2025
Location: Tsim Sha Tsui K11 MUSEA and Waterfront (as follows)

Indoor Exhibition Hall: 'CHIIKAWA's Adorable Daily Life'
Exhibition Location: K11 MUSEA B1 MUSE EDITION

Outdoor Party: 'Large-scale Quest! Highlights and Style Collection'
Exhibition Location: K11 MUSEA B1 Promenade

'CHIIKAWA DAYS' Large-scale Exhibition Related Activities and Dates Overview

June 27th (Friday), 11:00 am
Free activity 'Queue Ticket' registration opens
● Free activity 'Queue Ticket' registration opens on the designated KLOOK platform website

June 29th (Sunday)
Free Souvenir (CHIIKAWA Party Set) Distribution Activity
● First round of free souvenir distribution at four MTR stations

July 5th (Saturday), 11:00 am
● First phase tickets on sale
● KLOOK releases tickets for the exhibition from August 1st to 17th
● Online reservations for visiting time slots open simultaneously

● Pre-sale Celebration: Including standee art installations and meet-and-greets with life-sized CHIIKAWA and friends
● Free Souvenir (CHIIKAWA Party Set) Distribution Activity
● Pre-sale Celebration at the Avenue of Stars and second round of free distribution

July 9th (Wednesday), 11:00 am
Second phase tickets on sale
● KLOOK releases tickets for the exhibition from August 18th to 24th
● Online reservations for visiting time slots open simultaneously

August 1st (Friday)
'CHIIKAWA DAYS' Large-scale Exhibition Official Opening
● Exclusive themed souvenirs on sale at the venue
● Ticket holders can purchase exclusive souvenirs on-site starting August 1st

August 4th (Monday)
Public store opens for reservations
● Reservation holders can purchase select souvenirs at the public store