AsiaWorld-Expo｜The 7th "Children's Book Fair and Super Parent-Child Products Exhibition"

Description

The 7th "Children's Book Fair and Super Parent-Child Products Fair" (Children's Book Fair) will be held at the AsiaWorld-Expo from December 6 to 8, 2024! It is expected to attract more than 300,000 local and Greater Bay Area public. This year's "Children's Book Fair" takes "Children's world of Chinese and foreign cultural and artistic exchanges" as its theme, closely following the government's announcement of the "Blueprint for the Development of Literary and Creative Industries", encouraging the new generation to develop creativity, and striving to build Hong Kong into a "Chinese and foreign cultural and artistic exchange center." Coinciding with the Christmas season, this book fair is specially designed to incorporate a strong festive atmosphere. Various Christmas decorations will be installed on site to create a warm and joyful holiday atmosphere, allowing parents and children to experience the joy of Christmas together. Mr. Lu Yingjie, the chief planner of the Children's Book Fair, pointed out at a press conference today (2nd) that after the 6th Children's Book Fair held in September, which achieved a success of 300,000 visitors, it was decided to hold it again this month, and announced that it will be held in Asia. The World Expo has reserved the venue until 2028, demonstrating its determination to continue hosting the Children's Book Fair.

This year's Children's Book Fair is unprecedented in scale, with four exhibition halls opened in a row, and as many as 1,000 merchants gathered, bringing a dazzling array of parent-child products, dry goods and delicious food. Mr. Cui Jingting, CEO of D&P Education Kingdom, said that the children's book fair aims to implement the concept of "learning through play", promote cultural exchanges, and provide high-quality learning experiences so that children can gain spiritual gains while having fun and explore Chinese culture and " The art and culture of the countries along the “Belt and Road”.
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More than 81% of parents surveyed agreed that large-scale school exhibitions are helpful in choosing a school.

One of the eight focuses in this year's Policy Address is "creating a high-end gathering place for international high-end talents." The government will innovate various mechanisms for importing talents, including expanding the list of universities under the "High-end Talent Pass Program" and extending the first visa period for the "High-end Talent Pass". Benefiting from the "High Talent Access" program, high-end talents from all over the world and the Mainland come to Hong Kong to explore opportunities. As a result, the demand from parents in various regions to arrange for their children to further their studies in Hong Kong continues to increase.
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In view of this, the Bay Area Education Alliance held the second "Hong Kong School Tour" during the "Children's Book Fair" and received full support from Sing Tao News Group. The conference conducted a group survey earlier and interviewed nearly 90 parents to understand the views of parents and school staff on school selection planning: about 90% of parents said that they daily obtain school and education information from the Internet, social platforms, Mama Valley and other channels; among them, About 40% of parents said that they made their school selection decision based on online school rankings. However, there is a wide variety of information and it is not easy to distinguish the authenticity from the fake. More than 80% of parents believe that participating in large-scale school exhibitions is helpful for getting to know different schools and allowing them to interact with teachers and students in person.
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This year's "Hong Kong School Tour" will involve more than 200 local secondary schools, primary schools and kindergartens, including nearly 50 Po Leung Kuk primary schools and kindergartens. Principal Liang Zhaotang, chief planner of the Bay Area Education Alliance, said that the first "Hong Kong School Tour" was very successful. All participating schools were also satisfied and believed that it was helpful to the admission of students. In addition, parents had the opportunity to talk to the principal and teachers in person and obtain school information. ; "Hong Kong School Tour" provides participating schools with a platform for direct interaction with parents, allowing school representatives to introduce school characteristics and various information in a more in-depth manner. This information will not only be released locally in Hong Kong, but will also be disseminated to the Greater Bay Area through new media platforms such as "Little Red Book", allowing more parents from different regions to understand Hong Kong's high-quality education.
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In addition, the government is promoting the "Study in Hong Kong" brand, hoping to attract overseas students, especially those from ASEAN and other "Belt and Road" countries, to study in Hong Kong through scholarships, etc. About 40% of participating schools said that in addition to attracting local parents to participate in the "Hong Kong School Tour" "In addition to learning about the school, we also welcome parents coming to Hong Kong under the "Quality Talents Admission Scheme" or non-local parents to learn about the school. 64% of schools also agreed that the "Hong Kong School Tour" has a positive impact on school admissions.
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One Belt and One Road Research Institute Cultivate children’s international perspective

"One Belt, One Road", namely the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road", is an important strategy for China's external development. The Belt and Road Initiative spans six economic corridors in Asia, Europe and Africa and involves five major areas of cooperation. In addition to policy communication at the national level, the Belt and Road Initiative also promotes cultural exchanges.
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A survey showed that only 12.5% ​​of the parents surveyed said that their children understood the significance of the “One Belt, One Road” initiative. In order to enhance children's understanding of the "Belt and Road", this year's "Children's Book Fair" has set up a "Belt and Road Research Institute". The exhibition area will use the exhibition to let children understand the country's great and important policies from an educational perspective and cultivate an international perspective.
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Sino-Foreign Culture and Art Exchange Center Carry forward the excellent traditional Chinese culture

The government announced the "Blueprint for the Development of Literary, Arts and Creative Industries", proposing 71 measures covering 4 major development directions and 6 major principles. The vision is to build Hong Kong into a "Chinese and foreign cultural and artistic exchange center", and it is expected that Hong Kong's cultural, arts and creative industries will increase in 2034 The value will reach 200 billion yuan and the number of employees will increase to 264,000.
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This year's "Children's Book Fair" has the theme of "Children's World of Chinese and Foreign Cultural and Art Exchanges". It has set up a Chinese cultural experience hall with the theme of Chinese geographical and cultural stories, including "Forbidden City", "Great Wall", "Dunhuang", "Terracotta Warriors" and Scenic spots such as the "Three Gorges of the Yangtze River" cultivate children's interest in Chinese history and help them build cultural confidence.
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"A New Era of Independent Learning, Outstanding Student Award Ceremony" is effective in cultivating independent learning among students.

The first "Award Ceremony for Outstanding Students in the New Era of Independent Learning" was successfully held at the 4th Children's Book Fair last year. The organizer DR-Max believes that learning should not be limited to taking exams. Rewards, rituals and fun interactive experiences can effectively cultivate children's independent learning interests and habits. One year later, feedback from parents of schoolchildren who participated in the last awards ceremony showed that about 80% of parents said that their children were more proactive and conscious in learning, and agreed that encouragement can motivate children and bring positive impact.

Ms. Chow Wai-chun, President of the Hong Kong Children’s Creative Arts Education Society, also emphasized the importance of appreciation in children’s education at the press conference, which is consistent with the concept of promoting “autonomous learning” at this Children’s Book Fair. This Children's Book Fair will hold a series of related activities to create a better learning environment for children.
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Following the last invitation to the former Secretary for Education of the Hong Kong Special Administrative Region Government, Mr Ng Hak-jian, to officiate in person, this year's award ceremony is honored to invite President Leung Siu-tang, chief planner of the Bay Area Education Alliance, one of the top ten outstanding young people in Hong Kong, a specialist in gastroenterology and hepatology, and a clinical doctor in the Department of Internal Medicine of the University of Hong Kong. Assistant Professor Dr. Mai Longyi, Barrister Chan Ka-sing and a group of educators were present as award presenters, bringing awards, a sense of ceremony and unforgettable memories to students, and planting the seeds that learning is not just to cope with exams, but to cultivate "autonomous learning" motivation.
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Children's Book Fair launches "Ice and Snow World" for the first time, an immersive experience to celebrate Christmas

The Children’s Book Fair will bring more surprises to children this Christmas! Thanks to the strong support of the Hong Kong Young Women's Christian Association, there will be about a hundred volunteers dressed as Santa Claus to deliver Christmas gifts and blessings to the children, conveying deep holiday warmth. The conference also created the "Christmas Colorful World of Prayer" for the first time, which uses an immersive interactive experience to lead children into the dreamy world of ice and snow. It also has educational exhibition boards for children to learn relevant knowledge about climate change and practice education while having fun.
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This year's "Children's Book Fair" once again received title sponsorship from 11 SKIES. 11 SKIES is Hong Kong's largest retail, entertainment and tourism landmark located in Space City. It has three professional service-themed office buildings and is operated by K11 ATELIER. 11 SKIES and K11 ATELIER are seamlessly connected to the venue of the Children's Book Fair and can be reached via a pedestrian bridge.
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The 9 major event highlights of the 7th "Children's Book Fair and Super Parent-Child Products Fair" (Children's Book Fair)
1. Hong Kong School Tour: The second "Hong Kong School Tour" will involve more than 200 primary and secondary schools and kindergartens. There will be more than 30 lectures, student performances and speeches during the exhibition period. Parents can also communicate with principals, teachers and students in person.
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2. A large number of European and American books are on sale at special prices: A gathering of European and American booksellers that parents must buy will launch special discounts at exhibition venues! The conference also launched "Mr. Strange and Miss Wonderful EQ100" at a super discounted price of $199 (100 books, standard price $4,980); "Mouse Reporter" at a super discounted price of $99/10 books (standard price $500).
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3. The Colorful World of Christmas Prayers: For the first time, the conference has added the "Colorful World of Christmas Prayers", which takes children into the "ice and snow world" with an immersive interactive experience. It educates children to cherish the earth's resources and allows them to write "prayings" on the spot. "Postcard" to send your thoughts and blessings to relatives and friends.
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4. Children’s Inflatable Amusement Park: Children aged 3 to 10 can register on-site with children’s tickets to participate in a session of the inflatable amusement park for free. It’s a must-play!
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5. Liyuan Carnival: "Laiyuan Carnival" is here again, featuring a selection of 6 classic games to challenge adults and children's skills and win rich prizes.
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6. Chinese Culture Experience Center: With the theme of Chinese geographical and cultural stories, it uses "Forbidden City", "Great Wall", "Dunhuang", "Terracotta Warriors" and "Three Gorges of the Yangtze River" and other scenic spots to cultivate children's interest in Chinese history and help them build Cultural confidence.
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7. One Belt, One Road Research Institute: "One Belt, One Road" is an important strategy for China's external development. The exhibition area will use the exhibition from an educational perspective to allow children to understand the country's great and important policies and cultivate an international perspective.
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8. The Greater Bay Area Baby Show + Christmas Baby Crawling Contest and Sports Carnival: The "Greater Bay Area Baby Show" hosted by D & P Education Kingdom gathered popular maternal and child brands and held the "Baby Crawling Contest and Doll Moving Contest" at the same venue. More than 2,000 families will participate. The competition has rich prizes, and the winning BB will win the first half-card gemstone for her mother.
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9. Christmas colorful thank you sacrifice: In order to give back to those who enter the venue, the exhibitors will launch super selection discounts, including free products, $ 1 discounts, etc. The quantity is limited. The venue will be robbed! The conference also launched venue shopping rewards and venue gift packages, as well as a venue lucky draw with rich prizes.

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