Causeway Bay and Kai Tak｜SOGO launches the "New Year Brings Fortune Niya Omeow ~ Fortune is Coming" New Year event to create a super cute large-scale lucky cat theme installation

Description

Starting from January 9, SOGO will present the "New Year Fortune Niya Omeow ~ Fortune is Coming" event, and bring you surprise gifts worth more than NT$600,000 to celebrate the new year. The Maneki-neko is a traditional lucky charm in Japanese culture, which means to attract wealth and fortune, happiness and fortune. Raising the left palm symbolizes good fortune and fortune, while raising the right palm symbolizes making good connections and welcoming many happy events. Things, wealth and happiness come together. The Sogo Causeway Bay and Kai Tak stores will set up theme decorations at the main entrance of the two stores with the theme of Japanese lucky cats to welcome the spring and bring good luck to everyone. They will also launch 8 exclusive animated stickers to bring laughter and joy to your family and friends. Celebrating the Chinese New Year with friends. The Kai Tak store also has a super cute large guardian cat installation, allowing you to pray for good luck in the coming year while checking in. In addition, SOGO Rewards also launched a limited edition lucky cat blind box and a red envelope redemption event, which are essential for the New Year. SOGO Rewards members who spend a specified amount can participate in the "Lucky Golden Paw" shopping reward game to give out gifts to customers. There are rich gifts such as 999.9 pure gold medals, and everyone will win a prize. I wish you a blessed new year! Sogo Kai Tak store has specially prepared exciting activities to welcome the New Year, including a lucky cat dance performance, a Japanese kendo performance, experience and challenge activities, and a Japanese New Year market. We wish everyone a prosperous Year of the Snake and all their wishes come true!

1. The lucky cat must-visit check-in point at the Sogo Kai Tak store. Complete the task to exchange for a unique postcard

To welcome the festive season, SOGO has created a series of Maneki Neko-themed installations and activities this year, allowing you to check in among these adorable cats and send them endless blessings. During the event, customers can also have a good fortune and hunt for treasures on each floor of the Sogo Kai Tak store, find a large lucky cat paw installation and a torii stamp station, and collect five stamps to create a unique lucky cat postcard. May you have good luck in the new year!

"Meow Comes to You" (Kai Tak Store Ground Floor Main Entrance)

Walking into the main entrance of Kai Tak store, you will see a 4.5-meter-tall giant fortune cat surrounded by 6 1.5-meter-tall three-dimensional lucky cats lined up to welcome customers. The color of each cat has its own meaning and is matched with SOGO Rewards' special flowers. The clever combination of the auspicious meaning of the lucky cat and the warm atmosphere of festive flower sending adds a festive touch to the Lunar New Year, bringing both blessings and wealth. I wish everyone "good luck with cats"!

• White Cat x Camellia [Promotion and Salary Increase]
• Blue Cat x Sunflower [Big Cat Dali]
• Pink cat x lily [Like a cat, like paint]
• Golden Cat x Chrysanthemum [Wealth Meow]
• Silver Cat x Hydrangea [Meow Heart Ruyi]
• Black Cat x Dahlia [Meow into Peace]

"Cat Wishing Pool" (Kai Tak Store Ground Floor Outdoor Plaza)

Walking to the underground outdoor plaza, SOGO has also created an interactive digital "Cat Wishing Pool", where you can interact with the lucky cats in the pool through the electronic screen, make New Year wishes, check in and take photos to create beautiful memories.

"Cat Sanctuary" (Kai Tak Store Ground Floor Activity Area)

After the Lunar New Year, Valentine’s Day is coming soon. On this sweet and warm day, February 14, SOGO will present the cute “Cat Sanctuary” inspired by the lucky cat that has become popular on social media in recent years. At Tokyo Gotokuji Temple, one of the original shrines, the 7-meter-long three-dimensional Maneki-neko has over 300 different Maneki-neko in its arms, sending blessings to everyone. It is a great place for couples and friends to check in and take photos. , praying for smooth love, a good marriage and happiness in the new year.

"Lucky Cat Stamp Postcard" Stamp Station

There are large-scale lucky cat paw installations and torii stamp stations at multiple Maneki Neko check-in spots and on different floors. Sogo has specially prepared stamped postcards for you. After collecting five stamps, you can get a cute Maneki Neko postcard, leaving a beautiful memory for the New Year and sharing the joy with your loved ones. The

In addition, the Causeway Bay store also uses the theme of the lucky cat, with themed decorations set up at many locations such as the main entrance on Hennessy Road, the entrance on East Point Road and the entrance on the new wing to welcome the new year.

2. SOGO Rewards members who spend a specified amount can participate in the "Lucky Golden Claw" to receive rich gifts

In addition to a series of popular check-in spots, SOGO has also carefully prepared multiple surprise gifts and exciting activities! SOGO Rewards members can participate in the "Lucky Golden Claw" capsule toy game once for any single purchase of a designated amount. The total value of the gifts exceeds NT$600,000, including 999.9 pure gold medals, 999.9 gold beans, 999.9 gold pendants, 200,000 SOGO Rewards extra points, $500 SOGO online store coupons and $500 dining cash coupons. Everyone will win a prize, adding more good luck to your New Year!

Sogo has also specially launched a popular lucky cat blind box series, including gold, silver, black, white, blue and pink, plus a hidden special edition. The seven colors of lucky cats each have their own meaning, bringing you New Year blessings. SOGO Rewards members can redeem three types of special accessories for the Maneki Neko with their spending points, giving your Maneki Neko a new look and a more personalized look.

In addition, SOGO Rewards members who spend $600 or more in the store today will receive a set of 8 limited edition Year of the Snake themed red envelopes, which are designed with a variety of wishful thinking patterns and exquisite gold-stamped sealing designs. It is elegant yet allows you to convey blessings of prosperity and good fortune to your loved ones and friends in the new year. The

Activity content

Lucky Golden Claw

SOGO Rewards members can participate in the Golden Paw Lucky Draw once with same-day purchases of $500* or more; and can participate in the Golden Paw Lucky Draw twice with same-day purchases of $1,000* or more.

The total value of the lucky gifts is over 600,000 yuan, including 999.9 pure gold medal, 999.9 gold beans, 999.9 gold pendant, 200,000 SOGO Rewards extra points,
points, $500 SOGO online store coupons, $500 dining cash coupons, branded and other gifts, and more!

• Same-day single purchase of $500 or $1,000 at SOGO Causeway Bay; same-day cumulative purchase of $500 or $1,000 at SOGO Kai Tak, with a maximum of 2 invoices from different counters.
• Each person/membership number can redeem once per day, and each redemption can receive a maximum of 2 participation opportunities.
• Game participation counters are located at G/F, SOGO Causeway Bay and 9/F, SOGO Kai Tak.
• Gifts are limited in quantity and available while stocks last.

Limited Edition Lucky Cat Blind Box

SOGO Rewards members who spend $500 or more in-store today (up to 2 invoices from different counters) can redeem a lucky cat blind box at a special price of $68, or a special edition lucky cat blind box set at a special price of $388 (7 indivual).

SOGO Rewards members can also choose to purchase a Lucky Cat blind box for $168 (no consumption required).

• Each person per day/each membership number is limited to redeeming 10 blind boxes or 1 special edition set.
• The full set of special edition Lucky Cat blind boxes includes 6 basic and 1 hidden Lucky Cat blind boxes, and is only available at SOGO Kai Tak store.
• Redemption counters are located at G/F, SOGO Causeway Bay and 6/F, SOGO Kai Tak.
• All products are subject to availability and will be sold out as soon as they are sold out. Once the product is unpacked, no exchange or return will be accepted.

Lucky Cat Exquisite Accessories

A series of exquisite accessories can be redeemed on the SOGO Rewards points "POINTASTIC" page.

1. Neckwear
2. Gu ?
3. Ornaments

* POINTASTIC redemption counters are located at 11/F, SOGO Causeway Bay and B1/F, SOGO Kai Tak.
* All products are subject to limited quantity and will be redeemed while stocks last. Once the product is unpacked, no exchange or return will be accepted.

Limited Edition Red Packet Redemption

SOGO Rewards members who spend a total of $600 or more in-store on the same day (up to 2 invoices from different counters) will receive a set of limited edition red envelopes (8 pieces, 4 colors).

• Each person/membership number is limited to redeeming 1 set per day.
• Redemption counters are located at G/F, SOGO Causeway Bay and 9/F, SOGO Kai Tak.
• Limited quantity available daily, while stocks last.

「Hou」Mini sake exchange

SOGO Rewards KIKU Chrysanthemum Gold Card and AJISAI Hydrangea Basket Card members can redeem a YOSHINOTOMO "Hou" Mini Sake 2-bottle Set (valued at $688) at the POINTASTIC redemption counter for $200 with a net purchase of $1,000 or more in-store.

*POINTASTIC redemption counters are located at 11/F, SOGO Causeway Bay and B1/F, SOGO Kai Tak.
* All products are subject to availability and will be sold out as soon as they are sold out. Once the product is unpacked, no exchange or return will be accepted.

Lucky Cat New Year Sticker

8 animated stickers of Maneki Neko with various greetings are coming soon.

3. Lucky Cats Celebrate the New Year: Sogo presents Lucky Cat dance performances and a series of rich programs

During the Chinese New Year, SOGO Kai Tak Store will present a series of wonderful performances and programs. The dance team wearing fashionable yukatas and cute cat masks will dress up as cute lucky cats to add a festive atmosphere to the festival with wonderful dances. Customers can also Redeem lucky cat-shaped balloons with your spending to bring New Year blessings to friends of all ages. The SOGO Kai Tak store will also bring Japanese kendo performances, as well as related experience and challenge activities, so that children and adults can experience the charm of this traditional Japanese folk game and have the opportunity to win exquisite SOGO special edition swords. ball. In addition, the Sogo Kai Tak store will set up a special Japanese New Year market in the basement, collecting a wide variety of New Year items full of Japanese characteristics, allowing you to feel the joy of the festival, welcome the New Year together, and spend a happy time together!

Maneki-neko dance performance and parade

The cute Maneki-neko dance team danced in various places in the mall, spreading blessings to the audience through lively dance moves and imitating the cute gestures of Maneki-neko, leading the audience to feel the lively atmosphere and enjoy this unique event. Festival party.
Date: 11/1, 12/1, 18/1, 19/1, 26/1, 1/2, 2/2, 8/2, 9/2, 15/2
(Saturday/Sunday)
time:
Dance performances 2:30pm – 2:45pm, 5:30pm – 5:45pm
Parade 2:45pm – 3:15pm, 5:45pm – 6:15pm
Location: Underground outdoor plaza

Lucky Cat Balloon

Date: 11/1, 12/1, 18/1, 19/1, 26/1, 1/2 (Saturday/Sunday)
Time: 2:00pm – 3:00pm, 5:00pm – 6:00pm (tentative)
Location: 6th floor activity area (tentative)

*SOGO Rewards members who spend a total of $500 on the same day at SOGO Kai Tak store (maximum 2 receipts from different counters) can redeem a lucky cat-shaped balloon for $18.

Japanese Kenbo Experience
Date: 11/1, 12/1, 18/1, 19/1 (Saturday/Sunday)
Time: 2:00pm - 3:00pm, 5:00pm - 6:00pm
Location: Activity Area, 6th Floor

Japanese Kenpo Challenge
Date: 11/1, 18/1 (Saturday)
Time: 3:00pm - 5:00pm
Location: Activity Area, 6th Floor

*SOGO Rewards members can participate in the challenge once with today’s receipt (any purchase on 6/F). Complete the specified action and you will get a SOGO special edition sword ball (worth $280)

4. To welcome the spring and bring good fortune, SOGO continues to inject innovative elements to surprise customers with a new look

The SOGO store will further keep up with popular culture and continue to inject more creativity and vitality. It will launch a series of pop-up stores and related activities, including the recently popular Pokémon pop-up store and Chikawa New Year theme pop-up store at the Kai Tak store, as well as The pop-up store of BeCandle, a popular local handmade candle and fragrance product brand, and the B'in Select pop-up store of special lifestyle products will be brought to the Causeway Bay store, striving to create a trendy landmark and bring customers a new and unique shopping experience!

In addition, SOGO will continue to work with BOC SOGO Visa Card to further extend the existing exclusive shopping offers to SOGO Kai Tak store, bring additional opening offers and discounts to Kai Tak store customers, and give away special gifts during the Lunar New Year. Conduct festival promotions to allow customers to experience multiple shopping experiences!

5. Unlimited Taste: New Dining Options at The Twins

The Food Court on 12/F to 15/F of Phase 1 of The Twins in Kai Tak now houses a number of high-quality restaurants, providing customers with the ultimate dining experience. The latest openings include the Japanese shabu-shabu restaurant Washabu and the Japanese snack shop Sunakku Mama on the 12th floor. On the same floor, there is also the first-time okonomiyaki and teppanyaki restaurant OKOSTA in Hong Kong, as well as the upcoming Japanese izakaya Nichi and sushi. Shop Sushi Keishi. In addition, there is UnME, an innovative Japanese-Korean restaurant on the 14th floor, Nisugu, a Japanese-Spanish fusion restaurant, and Xintai Southeast Asian restaurant on the 15th floor. The innovative Cantonese restaurant and popular wedding restaurant Xiyunxuan on the 15th floor will also launch a series of New Year lunches during the Lunar New Year. The city and evening dining room packages are available for 6 to 12 people, perfect for celebrations of any size with family or friends. The SOGO Kai Tak store on B1 to 9F also offers a variety of dining options, including SOGO Cafe on the 1F, which is currently in trial operation and specializes in boutique coffee and specialty bread, UCC Coffee Shop on the 4F, and The Fufuland Soufflé and Lemon Season Hand-Pulled Lemon Fruit Tea will be opened soon on the first floor. The Twins Phase 2 basement also has Okinawa's champion handmade ice cream shop YONNA YONNA Gelato, etc., which will bring you rich and diverse dining options. We sincerely invite you to visit Experience!

6. SOGO New Year Special Offers and Limited-Time Workshops

To welcome the coming of the Lunar New Year, SOGO Causeway Bay and Kai Tak stores are offering a series of exclusive offers and special discounts on beauty and skincare, fashion apparel, homewares and electrical appliances, as well as food, allowing you to easily purchase New Year's products in one stop. We have everything you need, including new clothes, decorations, gifts, and festive delicacies. We also have a selection of New Year gift baskets, gift boxes, cakes, and other items from the Peninsula boutique, Island Shangri-La Hotel, and Moonlight. Limited-time shopping offers at the flagship Beauty Academy in Kai Tak, as well as beauty gift and service redemption activities; exquisite pastry redemption offers at the Urasaki Lab counter on 1/F of Kai Tak; and up to 50% off on selected Peach John products during the Spring Festival. In-store shopping discounts, as well as other New Year shopping offers and gift redemptions,

Don't miss it. In addition, several