WRISE Group and Puyi Standard Launch "2026 China Family Office Development White Paper"
White Paper coincides with the launch of WRISE’s new Chengdu Office to deepen knowledge sharing and industry connectivity
Hong Kong / Mainland China - Media OutReach Newswire - 27 May 2026 - WRISE Group ("WRISE"), one of Asia's fastest-growing independent wealth management firms, today announced the release of "Emerging Force: Exploring the New Value Coordinates of China Family Offices – 2026 China Family Office Development White Paper" (the "White Paper"), in partnership with Puyi Standard, one of the leading research and development institutions focusing on China's asset and wealth management market. The release of this White Paper represents the Group's first systematic review and forward-looking analysis of China's family office industry in collaboration with an authoritative research institution.The launch of this White Paper coincides with the opening of WRISE Group's new Chengdu office, following Shenzhen and Changsha. Located in the Chengdu High-Tech Zone, this office will serve as an industry exchange hub between western China and international financial centres such as Hong Kong and Singapore, strengthen talent development expertise through international family office certification programmes to elevate professional service standards for family offices in Asia.
As China's "first-generation entrepreneurs" approach the largest intergenerational wealth transfer window in history (with over RMB 20 trillion in wealth expected to be transferred in the next decade), family offices have transformed from a "nice-to-have" option to a strategic necessity for systematic family governance. The industry needs to advance professional standards to support the scale of intergenerational wealth transfer in China.
Redefining the standards of wealth management excellence
This White Paper provides a comprehensive outlook on three trends in 2026–2030:
- Growth of diversified alternative assets, cross-border compliance deployment, and green technology sectors
- Deep integration of institutional legacy, social responsibility and sustainable development
- Innovation in ecosystem integration with the "1+N" model linking ten related fields to build an integrated, customised service ecosystem.
Besides the key industry trends, emerging practices, and regulatory frameworks, it introduces "Ten Innovation Dimensions for the Future of Family Offices," which map out the industry's development roadmap. These include trends in global asset allocation, AI and digital transformation, family governance, cross-border compliance, trust structures and risk isolation, next-generation education, ESG and philanthropy, health and lifestyle management, network and resource integration, and ecosystem platform development.
WRISE also aims to strengthen the family office ecosystem by sharing practical insights to help clients better understand provider value and promote the overall growth of industry partners. Guidance on how to evaluate and select family offices, to help them choose partners that prioritise client interests, maintain strong compliance standards, and focus on long-term value creation are key. This information helps high-net-worth families to better match professional services to their wealth management needs.
Derrick Tan, Group Executive Chairman of WRISE Group said: "The family office industry in China is undergoing significant structural change with growing intergenerational wealth transfer, and this transformation is expected to accelerate. The White Paper shows that multi-family offices that are client-centric, globally minded, and insight-driven will continue to dominate in the market. By effectively delivering global resources, professional expertise, research excellence, technology to today's client, WRISE is well positioned to thrive in the next era of wealth management".
The shift in mainland China's family office sector is moving from that of rapid expansion to higher-quality development. "Mainland family offices are currently in a critical transformation period from 'quantity' to 'quality.' The opening of the intergenerational wealth transfer window brings historic huge opportunities, while regulatory and talent shortcomings represent challenges. We hope to provide the industry with a useful guide that combines academic insights and practical experiences through solid data, in-depth cases, and rigorous analysis. The collaboration with WRISE Group is one such model of deep integration between academic research and international frontline practice," said Dr. Lihong Zhai, Professor and Doctoral Supervisor at the School of Finance of Southwestern University of Finance and Economics ("SWUFE"), Director of the Trust and Wealth Management Research Institute of SWUFE, and Chairman of the Puyi Standard Professional Committee:
Family offices now also function as integrated advisory ecosystems. Dr. Jowin Fung, Vice Chairman, WRISE Hong Kong said: "Family offices have evolved into 'super connectors,' linking key professional fields such as law, tax, trusts, education, and philanthropy. As a leading wealth management hub connecting Mainland China with the world, Hong Kong offers policy stability, clear tax incentives, and strong capital mobility, helping mainland families to manage their wealth effectively. We aim to raise professional standards through such research partnerships to strengthen the broader wealth management ecosystem and deliver better value to our clients."
Mr. Stephen Yan, Executive Vice Chairman of WRISE Group adds: "By combining academic insight with industry expertise, WRISE sees strong potential for family office services in Chengdu, a leading economic and talent hub in western China. The new office will serve as a key gateway to connect regional resources, support clients in western China, and promote family governance concepts. We look forward to leveraging Hong Kong's institutional strengths alongside the growing wealth management needs of western Mainland China to deepen cross-border collaboration."
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WRISE Group
WRISE is one of Asia's fastest-growing financial firms, driven by strategic acquisitions of companies with deep expertise and solid foundations. With a strong presence across key financial hubs including Singapore, Hong Kong, Dubai, Tokyo, Shanghai, Shenzhen, Changsha, Taipei and Bangkok, WRISE is home to one of the largest networks of independent qualified advisors.
With over 600 employees located globally, supported by an ecosystem of over 200 financial intermediaries and access to eight booking centres worldwide, WRISE ensures unparalleled service and expertise in navigating today's financial landscape.
WRISE Group of companies include WRISE Wealth Management (Singapore), WRISE Wealth Management (Hong Kong), WRISE Wealth Management Middle East Ltd (DIFC, regulated by the DFSA), WRISE Prestige (Hong Kong) Limited, WRISE Prestige Securities (Hong Kong), WRISE Prestige Asset Management (Hong Kong), WRISE Capital (Hong Kong), WRISE Financial Services (Hong Kong), and affiliates including WeWrise Services.
Puyi Standard
Founded in September 2007, and supported by the foundational research of its strategic partner, the Trust and Wealth Management Research Institute at Southwestern University of Finance and Economics, Puyi Standard has focused for 19 years on big data R&D, business management consulting, human resource empowerment, and IT system deployment in the fields of financial planning, asset management, and wealth management in China. It established, and continuously updates, expands, and maintains the largest full-coverage asset management database in China, possessing multiple core technologies and patented technologies in deep financial data mining and financial intelligence, and has been recognized as a " Specialized and Sophisticated SME of Sichuan Province." Currently, Puyi Standard's business encompasses five major segments: Puyi Data, Puyi Research, Puyi Consulting, Puyi Education, and Puyi Technology. Its partner institutions include numerous commercial banks, trust companies, fund companies, securities firms, and other types of asset management and wealth management institutions. It maintains regular cooperative relationships with virtually all mainstream financial media in China and engages in close communication, research, and consulting collaborations with academic research institutions, industry associations, and government departments in the asset management and wealth management fields.
source: WRISE Group