Blue Cross Outperforms Market in the First Half of 2026

Recognised with Industry Accolade for Innovative Product/Service and Ranks No. 1 in Net Promoter Score for Two Consecutive Years

HONG KONG SAR – Media OutReach Newswire – 3 November 2026 – Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross"), leveraging its diversified product portfolio and exceptional market strategy, outperformed the market across multiple key metrics in the first half of 2026 provisional statistics for Hong Kong's general insurance business released by the Insurance Authority, demonstrating its growing market competitiveness.

Blue Cross' overall gross written premiums (GWP) grew 10.1% year-on-year, outpacing the market average of 3.1%¹.

Outstanding Non-Medical Business Performance Drives Overall Growth

Blue Cross' non-medical business maintained robust momentum in the first half of the year, with GWP surging 25.4% year-on-year, a particularly prominent performance compared to the market's 1.0% decline². The growth was mainly driven by travel, employees' compensation, property damage, motor, and general liability insurance businesses. The performance of key business lines is as follows:

• Travel Insurance: GWP grew 17.0% (Market grew by only 5.8%);
• Employees' Compensation Insurance: GWP grew 17.4% against the market (Market declined significantly by 17.4%);
• Property Damage Insurance: GWP surged 26.3% against the market (Market slightly declined by 1.5%);
• Motor Insurance: GWP soared 98.6% (Market grew by 1.5% only);
• General Liability Insurance: GWP surged 36.0% against the market (Market slightly declined by 2.1%).

In addition, Blue Cross' medical insurance business delivered a steady performance, with GWP recording a year-on-year increase of 5.7%³.

Blue Cross not only significantly outperformed the market in business performance, but was also recognised as a Top 3 Finalist in the "Most Innovative Product/Service Award (General Insurance)" at the Hong Kong Insurance Awards 2026 organised by the Hong Kong Federation of Insurers. In addition, Blue Cross has earned strong customer trust, ranking first in the Net Promoter Score (NPS)⁴ survey for two consecutive years among general insurance companies with similar business focus and comparable distribution channels.

Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, "In the first half of 2026, Blue Cross grew faster than the overall market and continued to gain market share in both its overall and non-medical businesses. These results demonstrate the strength of our diversified product strategy. Our non-medical business delivered resilient growth across multiple product lines, supported by strong demand and customers' trust in Blue Cross. This achievement, together with the recent industry recognition, further encourages us to enhance our brand, products and services. As the market evolves, we will remain customer-focused, providing individual and corporate customers with 'Just Right' protection at the right time with the right budget as we strive to be their Health and Everyday Guardian."
Hashtag: #BlueCross

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Blue Cross (Asia-Pacific) Insurance Limited

Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross") is a subsidiary of AIA Group Limited. With 57 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services, including medical, travel, general and commercial insurance, catering to the needs of both individual and corporate customers. Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.

In 2026, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings.

source: 藍十字（亞太）保險有限公司