MMA IMPACT & SMARTIES Vietnam 2026 to Unite 1,000+ Leaders for Growth and Marketing Excellence

With a legacy spanning 14 editions, more than 12,500 senior leaders, 400 international speakers, 200 sessions and 400 partners, MMA IMPACT Vietnam is preparing for its milestone 15th edition.

HO CHI MINH CITY, Vietnam, Oct. 19, 2026 /PRNewswire/ -- Taking place on 29 October at GEM Center in Ho Chi Minh City, MMA IMPACT Vietnam 2026 will bring together 1,000+ senior marketing leaders, 30+ international speakers and representatives from hundreds of leading businesses to explore how marketing can drive measurable business value and growth.

The momentum will carry into the evening with the SMARTIES Vietnam 2026 Awards Gala, celebrating the year's most outstanding marketing campaigns and the teams behind them.

Leading Industry Voices to Take the Stage at MMA IMPACT Vietnam 2026

Under the theme "Advancing Marketers' Ability to Create Value," this year's programme will focus on four key areas of business impact: Growth, Margin, Retention and Enterprise Value. MMA IMPACT Vietnam 2026 will offer practical perspectives on how leaders can translate strategy, technology and data into measurable business outcomes.

One of the highlights of MMA IMPACT Vietnam 2026 will be its lineup of 30+ international speakers, including CEOs, CMOs, Marketing Directors and senior leaders from multinational corporations, leading brands and organizations at the forefront of the industry.

Through keynote presentations, CEO/CMO panels, and in-depth discussions, delegates will hear directly from leaders tackling real business challenges and explore new approaches to strengthening marketing's contribution to business performance. 

Ms. Phan Bich Tam, Managing Director of MMA Vietnam & Cambodia, shared:

"In the AI era, marketing has new capabilities to understand customers more deeply, make decisions faster, and optimize investment effectiveness. Real value is created when businesses connect AI and data with human understanding and clear business objectives - from growth and margin to customer retention and long-term enterprise value. MMA IMPACT Vietnam 2026 is a platform for leaders to share how these capabilities can be translated into measurable outcomes for businesses and for Vietnam's marketing industry."

1,000+ Leaders, Hundreds of Businesses and New Opportunities for Collaboration

Beyond its international speaker lineup, MMA IMPACT Vietnam 2026 will bring together more than 1,000 senior executives and marketing professionals from hundreds of leading businesses across sectors including FMCG, technology, finance, media and commerce.

Supported by 30+ leading partners, the event will connect brands, businesses and organisations contributing to the development of the marketing industry. Delegates will have opportunities to engage directly with decision-makers, expand their professional networks and explore new business partnerships.

The Most Anticipated Gathering for Marketing Leaders This October

MMA IMPACT Vietnam 2026 is now less than two weeks away, bringing the marketing community together for a day of strategic insights, firsthand perspectives from industry leaders and new opportunities for business collaboration.

The evening will continue with the SMARTIES Vietnam 2026 Awards Gala, where the year's most outstanding marketing campaigns will be announced and recognized.

Seats for both events are limited. Register now to be part of this year's gathering of marketing leaders and innovators.

Event Information | 29 October 2026 – GEM Center, Ho Chi Minh City

- MMA IMPACT Vietnam 2026: 08:00 AM – 05:00 PM
https://mmaglobal.com/event/mma-impact-vietnam-2026

- SMARTIES Vietnam 2026 Awards Gala: 6:00 PM – 10:00 PM
https://mmaglobal.com/smarties/awards/programs/vietnam/gala

PR Newswire is the official media partner for MMA IMPACT Vietnam 2026.

Contact:
MMA Vietnam
mmavn@mmaglobal.com 

source: MMA Vietnam